Todd Perkins
Bold AF Brands Founder
I’m Todd Perkins, the founder of Bold AF Brands—a company built on honesty, resilience, and saying the things most people won’t.
For much of my life, I struggled with mental health challenges that were misunderstood and misdiagnosed. For over a decade, I was treated for ADHD and prescribed stimulant medications that never addressed what I was actually going through. It wasn’t until later that I was properly diagnosed with Bipolar Type I Disorder, Borderline Personality Disorder, and PTSD.
I’m also a suicide survivor—an experience that reshaped how I see life, mental health, and the importance of speaking openly about both.
That clarity changed everything.
What once felt like chaos started to make sense. Through therapy, self-awareness, and the right treatment, I’ve learned how to manage the highs, survive the lows, and rebuild a sense of stability. It hasn’t been easy—but it’s real, and it’s ongoing.
Bold AF Brands came from that reality.
I created this brand to speak openly about mental health, challenge stigma, and connect with people who are fighting their own battles—whether silently or out loud. It’s also a place for humor, honesty, and unfiltered expression, because not everything has to be serious to be meaningful.
I believe authenticity builds connection. And connection builds trust.
This isn’t just apparel—it’s a message:
You’re not alone.
You’re still here.
That matters.
This is my contribution to an unstable world.
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